The New McDonaldland Era

Way To Be teamed up with one of McDonald’s creative partners to design and produce a one-of-a-kind merch collection celebrating the iconic, whimsical characters of McDonaldland. Packed with throwback vibes and ’90s nostalgia, the pieces featured beloved favorites like Ronald McDonald, Mayor McCheese, Hamburglar, and Grimace. Every item in the collection was custom-made, from apple pie tree air fresheners to vintage-inspired pennant flags and retro motel-style keychains

Just in time for the nationwide McDonaldland relaunch in early August, the collection made its debut through exclusive influencer mailers sent to McDonaldland superfans at Consumer TC. The merch also made a splash at cultural hotspots like ThriftCon and Breakaway Music Festival. Across social media platforms, the merchandise produced by Way To Be was featured on IG stories, a TikTok drop and was even available for purchase on McDonald’s Instagram Shop-  bringing McDonaldland to a whole new generation of fans.