Way To Be collaborated closely with McDonald’s and their creative partner to develop a fully custom, low-volume uniform program for the launch of CosMc’s. The program was designed to align with CosMc’s unique brand identity, incorporating trend-forward styling, high-quality materials, and thoughtful details to create a distinctive and cohesive look for the team.
Given the limited store rollout, the program was developed with flexibility in mind—balancing customization with efficient production and inventory management. Way To Be managed the full process from concept to delivery, including design development consulting, sourcing, production, and logistics, ensuring the uniforms were delivered on time and met the creative vision for the brand launch.